Off-page optimizations
You can use a great site with great content, but no visitor to this site only has a collection of files on the Web server. You can not rely on search engines that visitors take, because search engines count links to your site. You need to promote the website to get some backlinks and thus reputation. Links to your pages have two effects. The first is obvious, if they then pages with similar content, it is highly probable that some visitors will be placed on your site. The second reason is even more important. The number of backlinks reflects the popularity of your web site and favorite websites are ranked higher, so that more visitors.
To get links to your site that is both easy to handle and on the other hand, very hard. The best starting point is the quality of interesting content. People like interesting content so that they create connections without interference. This is of course to link again. The second method requires a little work and time. It means contributing to forums, blogs, social bookmarking, website directories, and by writing articles. After you've tried all these methods you can see which method is more efficient and simpler, so you can use it more often.
There are two very important facts about the links, because there are different types and they do not have the same value. The first fact is that links from high authority websites with high PageRank are more than links from relevant sites. The second fact is that the links could be nofollow. "This is a special attribute" link ", as Google does not follow this link while browsing, and says not to click this link to calculate the PageRank for the target page count. You can understand how a total worthlessness of nofollow links. You may be wrong . In fact, not be disturbed by this. Every link counts.
The first method is a post in forums with related content. For each topic, there are some forums about it. Create an account and start contributing. Do not make rookie mistakes by adding a link immediately. Try to be helpful. Read the forum rules and other threads and try to answer some questions. Almost all forums have the option to add your signature. This is a place where you can add a link to your site. If you do not break the rules forum and your contribution will not be considered spam, but as a valuable contribution to the debate, so over time you will get your links and reputation have a higher value.
Blogs like place where people can discuss issues and where you promote your site. Blogs tend to have the opportunity to add your name and link to your site that appears in your message. Do not post any links to your site, if this is not a direct response to the article. Try to leave a comment or your position.
Social bookmarking: the use of Web 2.0 - A large collection of different sites where you can build backlinks. The principle is the same for all locations. Create an account and you can send links with descriptions. Otherwise, you can guarantee your site to web directories. This is a very slow process, because the validation will appear before the connection takes some time, and with only a couple of months.
Writing articles is a very popular way to promote your website. Publish articles on a topic to write together and on various article directories. Each item can describe a resource box where you can only own and add a link or two on your sites.
Off-page optimization is as important as the optimization of the elements on the page. Both contribute to a higher ranking in search engines.

